This webinar will help participants to:
- Understand a 6-point framework for effective communications that can apply to everything you do
- Craft a strategic communications plan
- Explore and apply insights from academic research to their work
- Develop a deeper understanding of what makes a good story
How can we help people care enough to act about issues that matter most?
How can we use emotion to gain attention and launch conversations?
What makes one story more likely to inspire action than another?
What motivates people to take action?
How can we craft compelling communication that provides value to our communities and results in the change we would like to see?
Inspired and science-driven communication is gasoline on the fire of your idea. But if you’re like many non-profit leaders, you don’t have time to develop and implement a 29-page communications strategy. In this lively, hands-on SSIR Live! program, we’ll give you six guideposts to help you succeed, by making the work you’re already doing more compelling. You‘ll gain techniques to make your target communities care as much about your idea as you do. And you’ll learn the science behind crafting great stories, compelling messages, and effective communication strategy.
This program is designed with new learnings from studies in social and evolutionary psychology, sociology, anthropology, and neuroscience.
Ann Christiano is the Frank Karel Chair in Public Interest Communications at the University of Florida. She is leading a community of strategists, scholars, and students to establish a community of people who embrace the role of strategic communications in driving social change.
Annie Neimand is the research director for frank, an industry organization for people who study and use strategic communication to drive positive social change, housed in the University of Florida College of Journalism and Communications. She is a Ph.D candidate in the University of Florida Department of Sociology, where she studies public interest communications, social movements, gender and qualitative research. Her writing has appeared in Stanford Social Innovation Review, The Conversation, Salon, Newsweek, The Huffington Post, among others.
You’re encouraged to ask the speakers questions during the webinar to explore this topic further. You are also welcome to join the LinkedIn group where the presenters will be answering additional questions after the webinar broadcast.
Each point will be illustrated with research insights and real-world examples. You will leave this webinar with a fresh perspective on the role of communications in driving change, and an understanding of the ways that communications is critical to the development of an idea at any stage.
Who Should Attend?
This session will be valuable for anyone who leads an organization, directs communications efforts, or is responsible for framing the calls-to-action to targeted communities.
Reading Resource: We invite you to read an article by the two panelists, Ann Christiano and Annie Neimand, in preparation for this webinar.
Register and access the recording of the live event on-demand three hours after the webinar ends and anytime over the next twelve months. Log in with your registered email ID.
Price for this webinar: $59
This price includes access to the live interactive webinar, unlimited access to the recorded webinar video and downloadable slides for twelve months.
Frank Karel Chair in Public Interest Communications, University of Florida
Research Director and Digital Strategist, Frank, University of Florida
ModeratorManaging Editor, Stanford Social Innovation Review