In this webinar, Eric Brown of Brownbridge Strategies will discuss the most important elements of creating a winning campaign, including:
- Setting clear campaign objectives
- Identifying and defining an audience and decision makers
- Developing messages supported by good data
- Focusing on finding the right messengers
- Finding a network of advocates and collaborators
- Focusing on the goal of the campaign and making sure that everything the campaign does pays attention to its goals
Why do many campaigns fail? Invariably, campaigns fail because they lose focus. Successful campaigns keep a clear eye on their goals and are relentless in pursuing them.
Of course, creating and implementing a successful campaign requires setting smart goals, and targeting decision makers with messages that will move them to action. But it’s also critical to define issues in a way that mobilizes support and establishes the terms of the debate.
Eric Nee is the managing editor of Stanford Social Innovation Review, published by the Center on Philanthropy and Civil Society at Stanford University, and co-host of the Social Innovation Conversations podcast channel. He has more than 30 years’ experience in the publishing industry, most of it covering the high-tech industry. Before joining Stanford, Nee was a senior writer for Fortune magazine in the Palo Alto, Calif., bureau. He also helped Time Inc. launch eCompany Now (where he was executive editor), which later merged with Business 2.0. Before joining Fortune, Nee launched Forbes magazine’s Silicon Valley bureau, where he was bureau manager. He also served as editor-in-chief of Upside magazine for close to five years.
Managing Editor, Stanford Social Innovation Review
Aaron Belkin is a scholar and activist who has written more than twenty five scholarly articles, chapters and books. Since 1999, Belkin has served as founding director of the Palm Center, which The Advocate named as one of the most effective gay rights organizations in the nation. He designed and implemented much of the public education campaign that eroded popular support for military anti-gay discrimination, and when "don’t ask, don’t tell" was repealed, the president of the Evelyn and Walter Haas Jr. Fund observed that, "this day never would have arrived (or it would have been a much longer wait) without the persistent, grinding work of the Palm Center." Harvard Law Professor Janet Halley said of Belkin that, "Probably no single person deserves more credit for the repeal of ‘don’t ask, don’t tell.’"
Founding Director, Palm Center
Eric Brown is the principal of Brownbridge Strategies, a consulting firm that provides services on strategy and communications to nonprofits and foundations. Prior to that, for almost eleven years Brown was the communications director for the William and Flora Hewlett Foundation in Menlo Park, Calif. He has also had leadership roles on a number of nonprofit organizations. He has been a member of the board of the Communications Network since 2005, and he served as Board Chair from 2009-2011. Before working at the Hewlett Foundation, he served as communications director at the Center for a New American Dream, as a press secretary and speechwriter for Congresswoman Nydia M. Velazquez, and as a political media consultant at Murphy Putnam Media. He holds a bachelor’s degree in political science from the University of California, Berkeley and recently earned a master’s degree in liberal arts from Stanford University, where his thesis research examined the presidency of Rwandan leader Paul Kagame.
Principal, Brownbridge Strategies