Articles P6140

Jennifer Aaker - The Dragonfly Effect and Social Enterprise

How can you leverage the power of design thinking and psychological research with practical tools and strategies to get your social enterprise off the ground? In this university podcast, sponsored by the Stanford Center for Social Innovation, Stanford Graduate School of Business marketing professor Jennifer Aaker introduces the "dragonfly effect" model to illustrate how technology can be used to support business and social missions.

Sarah Milstein - Using Twitter for Social Change

Twitter may be based in San Francisco, but it's used by folks in nearly every country in the world. In this university podcast, sponsored by the Stanford Center for Social Innovation, author Sarah Milstein shows you the ins and outs of how to use this real-time information network for your personal or business advantage. She offers tips on searching, posting, and making an impact on the world with your ideas.

Jessica Jackley - International Development Through Microfinance

Jessica Jackley is cofounder of Kiva.org, the nonprofit microfinancing website that allows people to promote international development and break the cycle of poverty by lending as little as $25 to a specific third-world entrepreneur. In this audio lecture, sponsored by the Stanford Center for Social Innovation, Jackley talks about how she is revolutionizing philanthropy and inspiring a new generation of philanthropists through technology.