Not so fast, dear Prius-driving, Fair-Trade-coffeedrinking, organic-produce-eating, hemp-wearing, solar-energy-using, wind-up-radio-listening SSIR reader! Green products may not save the world after all, shows Matthew J. Kotchen, an assistant professor in the Donald Bren School of Environmental Science & Management at the University of California, Santa Barbara. Indeed, if green products crowd out money that used to go to environmental nonprofits, they may actually make the environment worse,...

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