In 1994, Patricia “Trish” Karter and two partners founded Dancing Deer Baking Company as an all-natural Boston bakery that sold cakes to upscale local restaurants and cafes. Today, the company sells more than half a million units of cookies, cakes, brownies, and mixes through national supermarkets, retail stores, and the Internet. Dancing Deer will generate $15 million in revenue for the fiscal year ending June 2008 and hopes to pass $50 million in sales by 2012.

Increasing sales means...


Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry