Fifteen years ago, a graduate student at MIT named Jonah Peretti asked Nike to personalize a pair of its customizable sneakers with the word “sweatshop.” Nike refused his request, and Peretti became the face of the “name and shame” anti-sweatshop movement that had gathered steam in the 1990s. (Peretti went on to found the website Buzzfeed and to cofound the Huffington Post.) Over the course of that decade, meanwhile, Nike had shifted most of its production to facilities outside the...

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