If the number of CSR (corporate social responsibility) conferences, company social reports, standards, norms, principles, and CEO pronouncements is any indicator, then the answer is no: The field is thriving. But if you believe observers like Robert Reich (Supercapitalism) and David Vogel (The Market for Virtue), then you’ll say that the question is moot; that what most call CSR is, and always has been, nothing more than smart management. What do I, a CSR champion, believe? After laboring…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?

Support SSIR’s coverage of cross-sector solutions to global challenges. 
Help us further the reach of innovative ideas. Donate today.

Read more stories by Allen L. White.