“Jerry,” an African-American man in his 40s, walks into his local barbershop in Dallas for his monthly haircut. While he waits, he notices a large poster on the wall showing a picture of a man he’s seen before at the shop. The poster quotes the man that it pictures, describing his participation in a blood pressure monitoring program run by the barbershop and how it persuaded him to overcome his reluctance to see his doctor and finally get his hypertension under control.

When it’s...


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