"Jerry,” an African-American man in his 40s, walks into his local barbershop in Dallas for his monthly haircut. While he waits, he notices a large poster on the wall showing a picture of a man he’s seen before at the shop. The poster quotes the man that it pictures, describing his participation in a blood pressure monitoring program run by the barbershop and how it persuaded him to overcome his reluctance to see his doctor and finally get his hypertension under control. When it’s Jerry’s turn, h…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?