IN THE SUMMER OF 2000, WITH THE WORLD gearing up for the Sydney Olympics, Greenpeace launched a boycott against Coca-Cola. Coke, an Olympic sponsor, used hydrofluorocarbons, or HFCs, as refrigerant in its dispensing machines – gasses that Greenpeace said contributed to global warming. Greenpeace Australia produced a downloadable poster under the caption “Enjoy Climate Change” depicting Coke’s family of polar bears worriedly sitting on a melting ice cap. It urged the public to download the...

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