IN THE SUMMER OF 2000, WITH THE WORLD gearing up for the Sydney Olympics, Greenpeace launched a boycott against Coca-Cola. Coke, an Olympic sponsor, used hydrofluorocarbons, or HFCs, as refrigerant in its dispensing machines – gasses that Greenpeace said contributed to global warming. Greenpeace Australia produced a downloadable poster under the caption “Enjoy Climate Change” depicting Coke’s family of polar bears worriedly sitting on a melting ice cap. It urged the public to download the...


Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry