It’s a typical Monday morning. Across the Northeastern United States, people head in droves to their nearest McDonald’s for their morning cup of coffee and a bite to eat. But thanks to an innovative joint venture, their coffee isn’t simply a tasty source of caffeine. Instead, their purchase is helping thousands of family farmers in developing countries make a better living.
Last November, McDonald’s announced that it would sell only Fair Trade Certified coffee in 658 of its restaurants across...
Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.
Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.
Need to register for your premium online access, which is included with your paid subscription? Register here.