With so many options for giving, many individual donors have a hard time deciding which organizations to support. And with so many needs to address, many charities are likewise perplexed about which services to provide.

Baby Basics, Inc., a Boston-based nonprofit, has discovered that sticking to a simple, unique mission allows the organization both to attract individual donors and to succeed at meeting an important need: The organization distributes diapers to working-poor families twice a...

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