In 1994, Juma Ventures opened a Ben & Jerry’s ice cream store in San Francisco that was designed not only to make money, but also to provide jobs and training to disadvantaged youth. This social purpose venture was among the first in a field that has since grown dramatically. Today, many nonprofits across the country operate similar social enterprises and related earned-income initiatives. A recent Bridgespan Group survey of nonprofit executives found that half of these practitioners expected...

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