In convincing people to donate their recently deceased loved-ones’ organs, successful organ procurement organizations (OPOs) could appeal to people’s morals, values, or feelings. Or they might try offering financial incentives.

But actually, neither tactic would be the most effective way to procure organs, suggests sociologist Kieran Healy of the University of Arizona and Australian National University. His research, published in the June 2004 issue of the American Sociological Review,...


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