Cause Marketing: Attention Campers

By Matthew Schuerman

How Girls Inc. put the power of Lancome to work in support of mission.

Best of Breed

By Philip Kotler & Nancy Lee

When it comes to gaining a market edge while supporting a social cause, ‘corporate social marketing’ leads the pack.

Invention for the Common Good

By Carly Fiorina

Four reasons corporations should engage in social responsibility.

A Healthy Advantage

By Kimberly Solheim

Nonprofit health care providers are more cost-effective.

Rolling Corporate Justice

By Michael Fitzgerald

New mechanism allows private investors to back socially responsible startups.

Partnerships for Learning

By Ted London & Dennis Rondinelli

Managing tensions in nonprofit organizations' alliances with corporations.

Coming Clean

By Karen Coppock

Firms fare better when they acknowledge self-interest in cause marketing.

Behind the Message

By Gabrielle Birkner

Kaiser Foundation and Viacom take on AIDS -- one episode at a time.

Nothing Ventured, Something Gained

By Katherine Barr

When Honest Tea said no to venture capitalists, it waded into uncharted territory.

Where Money Meets Mission

By Jed Emerson

Breaking down the firewall between foundation investments and programming.