Among the peaks of the Sierra Madre Mountains lies the verdant El Triunfo Biosphere Reserve, one of the most pristine areas remaining in Mexico and the laboratory for a new kind of business and nonprofit partnership. Hidden under the canopy of giant ferns and evergreens grow “shade” coffee shrubs, flourishing not only with less sunlight and water but with less chemicals and soil. Protected from the elements and nurtured through organic farming, the crop yields a dark roasted harvest – one...


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