Companies seeking to do business in low-income markets often make the mistake of transferring assets from higher-income markets to fill perceived gaps. They should instead look to partner with those who live in these markets and to identify the assets already available there.
The experience of the Global Alliance for Clean Cookstoves in accelerating investment, collective action, profitability, and impact provides lessons for other impact industries attempting to do the same in base of the pyramid markets across the developing world.
What multinational corporations can learn from the base of the pyramid.
Managing tensions in nonprofit organizations' alliances with corporations.
