It is imperative to include customers in solving problems, but jumping straight into human-centered design misses the rich and insightful data required to shift the system and achieve better results.
An excerpt from Leading Transformation on the “Behavioral Innovation Manifesto.”
The former chief innovation officer at USAID outlines a way for social sector organizations and funders to build innovation into their DNA.
Mastering Effective Communications for Causes: Public Interest Communications & the Science of Story
This unique two-part, 180-minute e-certification program offers you valuable training on effective communications strategy and methods for promoting your social cause. In the first session, “Developing a Public Interest Communications Strategy,” we examine the best ways to transcend the interest of any one organization to achieve real and lasting change on a particular issue. In the second session, “The Science of Story Building,” we explore the research that tells us what makes one story more memorable, sharable, and inspiring than another. Get ready for an engaging, hands-on digital workshop that includes activities, illustrative examples, and case studies. This program is produced in conjunction with the Center for Public Interest Communications at the University of Florida.Access this webinar
At SSIR‘s 2018 Nonprofit Management Institute, civil society leaders shared insight and inspiration for increasing diversity, equity, and inclusion during an era when divisiveness runs through much of the public discourse.
Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions, so that we can talk to them in ways they will listen.