Competitive Advantage: A Dance of Relevance

By Jocelyn Dong

Ballet Memphis leverages its understanding of local culture – Elivs, gospel, rockability, and African-American stories – to compete against touring Broadway blockbusters.

Pumping Prosperity

By Ron Russel

ApproTEC’s pumps are designed and marketed with an understanding of the culture and psychology of African farmers.

Managing Risk

By Kathryn Olney

Nonprofits Insurance Alliance of California is thriving, despite taking on clients that no one else would.

Behind the Glitter

By Matthew Schuerman

Tiffany and Co. moves to get African “conflict diamonds” out of its stores.

From Roadblocks to Road Rage

By Jocelyn Dong

Lessons on neighborhood cooperation from a neighborhood torn apart.

Nifty Success

By Leslie Berger

Teaching inner-city kids business skills to build their confidence and aspirations.

Sticking Together

By Anne Stuhldreher

A California mayor’s challenge leads to an innovative resource-pooling strategy.

Need to Know

By Josh Rolnick

Guerrilla marketing surveys power Urban Peak.

Cause Marketing: Attention Campers

By Matthew Schuerman

How Girls Inc. put the power of Lancome to work in support of mission.

Human Rights

Scaling the Walls

By Sejal Shah

How a nonprofit spurred the Indian government to help seniors.