Nonprofits
Firm Stereotypes Matter
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Podcast
Philanthropy & Funding - Most Popular
New and innovative ideas to help nonprofit leaders raise money, and to help funders and donors give more effectively (more)
Podcast
Podcast
Money Makes People Less Socially Focused
Marketing professor Kathleen Vohs' research finds that money acts as a psychological resource that changes people's motivations.
An Uneven Partnership
Will Tuesday’s election change government’s relationship to the nonprofit sector?
Whether Women Are More Generous Than Men, and Whether It Matters
A recent study shows that at all income levels women give more than men—both more frequently and more generously when controlled for income.
Cause Marketing Does More Harm Than Good
I believe that cause marketing programs erode the joy of giving, turn consumers into cynics, and contribute to the overall loss of faith and trust in the nonprofit sector.
An Appraising Stare Down the Gift Horse’s Gullet
Self-governing societies can’t operate on noblesse oblige, and societies that do aren’t truly self-governing.
Next to Godliness
People are more likely to engage in moral behavior when they are in a clean-scented room.
The Charitable Giving Market is Efficient After All
Donors are getting exactly what they want from their charitable giving—the market is efficient, even highly so.