Combining Warmth and Competence
People tend to perceive organizations as being either warm or competent, not both—and they are much more likely to do business with the competent one.
Research - Most Popular
Highlights from scholarly journals (more)
Bring Polluters Back In
Research reveals why low-income minority neighborhoods are often the site of the worst environmental polluters.
Generation Me at the Office
Young workers are, on average, less self-less than previous generations. How will this affect the nonprofit sector?
Can’t Buy Me Laughter
While more money may translate to a higher valuation of oneself, but when it comes to happiness, money is no indicator.
Volunteering for Number One
Study suggests that for young volunteers, it's not just about résumé padding.
Virtual HIV Prevention
Health education is at a crossroads, and interactive computer games may be a guiding force.
One Villager, One Vote
Direct participation by Indonesian villagers proves that process matters, even when outcomes don't change.
Buzz Control
Social media is a powerful marketing tool. But how do you control your message once it goes viral and is in the hands of the public?
Long Suffering Falls Short
Guilt might move people not to relieve suffering, but to exacerbate it by rationalizing that the victims somehow deserve their plight.
Next to Godliness
People are more likely to engage in moral behavior when they are in a clean-scented room.