No Market for Marketing
Nonprofits do not use -- and often don't want -- for-profit marketing techniques.
Highlights from scholarly journals (more)
Nonprofits do not use -- and often don't want -- for-profit marketing techniques.
Why states' nonprofit regulation rules may not be just unnecessary, but also unwise.
Why nonprofit auctions are inefficient, and how they can raise more money.
TV spoils outlook on aging, but keeping a diary may lessen the damage.
How nonprofits can distinguish themselves from for-profits by using their unique brand attributes.
Homeless protests in the '80s were born not just of grievances, but also of greenbacks.