Hayagreeva Rao - Market Rebels: How Activists Make or Break Radical Innovation

From concepts is his book, Market Rebels: How Activists Make or Break Radical Innovation, Stanford Professor Hayagreeva Rao presents the idea of market rebels—those that create radical innovations by challenging preexisting cultural norms. Social movements and activists create social innovation, transform markets, and bring about collective action through techniques that Rao introduces as “hot causes” and “cool mobilizations.” With case studies from the automobile industry, the microbrewery movement, and a campaign from a nonprofit health organization, Rao provides an outline of how market rebels apply these techniques to drive innovation. He spoke at the 2009 Nonprofit Management Institute, an event sponsored by the Stanford Social Innovation Review.

Global Issues

Educational Entrepreneurship

Featuring Kevin Chavous, Ted Mitchell, Lindsay Neil,

Educational reformers discuss the importance of innovation in education through social entrepreneurship, with case studies of post-Hurricane Katrina education policies.

Global Issues

Scaling Impact in Education

Featuring Susan Colby, Eva Moskowitz, Larry Berger, Alexandra (Alex) Bernadotte, & Jon Schnur

Education entrepreneurs share how innovative ideas, models, and policies may be focused and scaled so that more children can get the education they deserve.