Embedding environmental sustainability into the very way a company is designed and operated is the wave of the future. Natura Cosmetics Brasil has incorporated ingredients from the rainforest into its product lines, which has meant establishing close ties with the indigenous peoples living there and “giving back” to support the development of their communities. In this university podcast, Joao Paulo Ferreira, VP of operations and logistics, discusses the specifics of managing the supply chain from the forest all the way to the end consumer, discussing research, and collaborations with communities, NGOs, universities, other industries, and governments. Ferreira spoke at the fourth annual Socially and Environmentally Responsible Supply Chain Conference convened by the Global Supply Chain Management Forum and Center for Social Innovation both departments of the Stanford Graduate School of Business.