Plan C for Greening Business
Engaging directly with business was never the environmental movement’s first choice—and for good reason.
Adam Rome
Adam Rome is professor of environment and sustainability at the University at Buffalo. An expert on the history of environmental activism, he now is writing about what corporations have done—and not done—to become greener. His publications include The Genius of Earth Day: How a 1970 Teach-In Unexpectedly Made the First Green Generation and The Bulldozer in the Countryside: Suburban Sprawl and the Rise of American Environmentalism.