Advocacy
Aspirational Communication
Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes. A feature story from the Winter 2020 issue.
Doug Hattaway
Organizational Development
New Year, New Brand?
Three questions that can help nonprofits determine whether it's time to refresh their brand.
Advocacy
Crowdsourcing the Future of a Social Movement
How an innovative campaign lifted up the voices of people across the United States to help inform movement leaders about the hopes, fears, and ideas of the LGBTQ community.
Nonprofits
Digital Storytelling for Social Impact
A new study shows what nonprofits need to harness the power of narrative and networks to enhance their reach, resources, and impact.
Nonprofits
Aspiration: A Tool for Transformational Change
Setting aspirational goals can inspire more people to get involved in your cause—and meaningful milestones can keep them engaged.
Nonprofits
It Can Be Smart to Dumb Things Down
Keeping your message simple helps mobilize people in support of your goals.