Social Enterprise
The Way You Sell May Be Killing Your Dream
An excerpt from Sell Well, Do Good on breaking open the black box of selling: how to design a selling system that aligns with the values and best practices of social enterprise
An excerpt from Sell Well, Do Good on breaking open the black box of selling: how to design a selling system that aligns with the values and best practices of social enterprise
To market to the base of pyramid, we need to stop thinking of selling as a dark art.
Covering the “last mile” in distribution is important, but it’s the “last yard” that wins or loses the race.