I’m sure that John List did not intend for his new book, The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale, to raise foundational questions about American capitalism. A University of Chicago economist who served on former US president George W. Bush’s Council of Economic Advisers and as the chief economist for both Uber and Lyft, List has built an impressive career in behavioral economics. Drawing on that experience, he offers The Voltage Effect as a manual to…

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