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Leveraging social media allows non-profits to reach a wide range of key stakeholders as well as promote awareness. At Social Media on Purpose 2014, Caroline Barlerin, Head of Twitter for Good, outlines what non-profits can do to maximize their effectiveness on Twitter. Barlerin is joined by HandUp director of business development Sammie Rayner, and the two discuss how non-profits can support their key initiatives by engaging audiences and disseminating content.

At Twitter, Caroline Barlerin works with community outreach and corporate philanthropy, heading up Twitter for Good. In conversation with HandUp’s Sammie Rayner, Barlerin walks the Social Media on Purpose 2014 audience through how non-profits can focus on establishing brand, key partnerships, engaging content, amplification, and measurement. By focusing on these five areas, Barlerlin explains how by covering the basics and utilizing innovative ideas, non-profits can maximize the effectiveness of social media campaigns. Rayner shares how HandUp uses everything from design consistency to partnering with Twitter influencers to best leverage social media to promote HandUp’s mission.

Caroline Barlerin heads Twitter for Good, which highlights Twitter’s social good initiatives around the world. Before coming to Twitter in 2014, Barlerin worked as the Director of Global Community Engagement & Communications, HP Sustainability and Social Innovation (SSI). At HP, Barlerin engaged more than 300,000 HP employees around the world in programs benefiting the community, employees, and the company. In 2012, Silicon Valley Business Journalism recognized Caroline as one of their “40 under 40.” Barlerin graduated from Vassar College and was a Sloan Fellow at Stanford University’s Graduate School of Business.

Sammie Rayner leads business development at HandUp, a digital platform that allows people to donate directly to homeless people and neighbors in need. Before joining HandUp, Rayner founded and served as the Executive Director for Lumana, a microfinance organization in West Africa.

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