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Thomas M. Siebel - Using Marketing Techniques to Fight Meth Abuse

The abuse of the synthetic drug known as methamphetamine has become a top crime problem in the United States, and now a global epidemic. In this audio lecture, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel discusses the nature of meth addiction as well as the efforts of the Meth Project, a large-scale prevention program aimed at reducing first-time meth use through public service messaging, public policy, and community outreach.

The Secret Sauce

By Marcia Stepanek

The Internet will increasingly be used to build momentum for social change.

Clout-Sourcing

By Marcia Stepanek 2

Social media is helping people self-assemble for social action.

Podcast

Robert Klein - Proposition 71: Funding Stem Cell Research

When President Bush set limits on stem cell research in 2001, millions of families who were hopeful that such research could help alleviate the diseases of their loved ones were devastated. In this Stanford Center for Social Innovation audio lecture, attorney Robert Klein discusses his efforts to author and push through legislation in California which, so far, has succeeded in advancing such research. Sharing personal and political struggles, Klein movingly underscores the urgency behind his quest.

Dollar Days

By Marcia Stepanek 2

Social media will become increasingly critical to nonprofits' advocacy.

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How Nonprofits Get Really Big - Thumbnail

How Nonprofits Get Really Big

By William Foster & Gail Fine 21

Since 1970, more than 200,000 nonprofits have opened in the U.S., but only 144 have reached $50 million in annual revenue. They got big by doing two things: They raised the bulk of their money from a single type of funder. And just as importantly, these nonprofits created professional organizations that were tailored to the needs of their primary funding sources.

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