Four Steps to a New Online Fundraising Strategy
In four steps Global Press Institute was able to revamp the online giving culture and more than triple the number of monthly online donations.
Cause Marketing
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Most Messages Fail. Send Ones That Work.
Many nonprofits send out scores of “updates” and other messages that are really just thinly disguised pitches for money.
Reflections on Jumo & Need for Co-Creation
If I have an idea to change the world, I should be just as welcome and have equal access to the spaces where I can share the idea and find others to help me make it come to life.
Philanthropy’s Buzzwords of the Decade
The 10 phrases I have chosen to show the steady rise in market-based solutions for social problem solving, technology’s infiltration of all things fund raising, and a shift in attention from local to global.
Podcast
The Role of Social Norms in Energy and Water Conservation
UCLA Professor Noah Goldstein discusses how the power of social norms can been used to promote energy conservation and other prosocial outcomes.
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Catalytic Philanthropy
Despite spending vast amounts of money and helping to create the world’s largest nonprofit sector, philanthropists have fallen far short of solving America’s most pressing problems. What the nation needs is “catalytic philanthropy”—a new approach that is already being practiced by some of the most innovative donors.
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
The Hidden Costs of Cause Marketing
From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.
Cultivating the Green Consumer
Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
Antipoverty Apps
mPowering has created an app that awards goods and services to individuals facing extreme poverty when they make beneficial choices.