The Word that Can Destroy Your Marketing
Don't market in the first person.
Cause Marketing
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Podcast
Amory Lovins - Energy Efficiency and Implementation
Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. In this audio lecture, he now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.
Preventing Online Activism Fatigue
Tips for encouraging sustained online engagement.
Unselling Meth
The Montana Meth Project's graphic ads saturate TV, radio, billboards, and newspapers to portray the reality of methamphetamine use, in all its grit. Scabs and body sores are just the beginning. So far, the shock factor is working.
Lose the Marketing Department
If marketing isn't built into your entire organization, you're lost.
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Catalytic Philanthropy
Despite spending vast amounts of money and helping to create the world’s largest nonprofit sector, philanthropists have fallen far short of solving America’s most pressing problems. What the nation needs is “catalytic philanthropy”—a new approach that is already being practiced by some of the most innovative donors.
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
The Hidden Costs of Cause Marketing
From pink ribbons to Product Red, cause marketing adroitly serves two masters, earning profits for corporations while raising funds for charities. Yet the short-term benefits of cause marketing—also known as consumption philanthropy—belie its long-term costs. These hidden costs include individualizing solutions to collective problems; replacing virtuous action with mindless buying; and hiding how markets create many social problems in the first place. Consumption philanthropy is therefore unsuited to create real social change.
Cultivating the Green Consumer
Consumers say they want to buy ecologically friendly products and reduce their impact on the environment. But when they get to the cash register, their Earth-minded sentiments die on the vine. Although individual quirks underlie some of this hypocrisy, businesses can do a lot more to help would-be green consumers turn their talk into walk.
Antipoverty Apps
mPowering has created an app that awards goods and services to individuals facing extreme poverty when they make beneficial choices.