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Sell the Wind - Thumbnail

Sell the Wind

By Cathy L. Hartman & Edwin R. Stafford

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

Al Gore - Tech Awards - Thumbnail

Al Gore - Tech Awards

Promoting environmental sustainability is the responsibility of every world citizen, says Nobel Laureate and former Vice President Al Gore in this audio lecture. Speaking at the 2009 Tech Awards, he urges his audience to consider how they may make changes and press for policies that will address global warming. He asks Westerners, in particular, to consider how the consequences of their own actions may be causing suffering for millions displaced by climate change.

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