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Sell the Wind

By Cathy L. Hartman & Edwin R. Stafford

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

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Working Wikily

By Diana Scearce, Gabriel Kasper, & Heather McLeod Grant 4

A few nonprofits are using social media to fundamentally change the way they work and increase their social impact.