Firm Stereotypes Matter
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Money doesn't make you happy, but giving it away does
A new study reports that nonprofit agencies that choose to support themselves with for-profit businesses end up serving their clients less and worse.
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Break Away connects campuses and communities to promote service-learning trips that inspire lifelong citizenship.
Funders are calling for more program evaluation, but nonprofits are often collecting dubious data, at great cost to themselves and ultimately to the people they serve.
Large-scale social change requires broad cross-sector coordination, not the isolated intervention of individual organizations.
For NGOs, impact comes in different forms and to track the cycles of social change work, we must think across the tangibility and the speed of emergence of change.
With an understanding of these 10 funding models, nonprofit leaders can use the for-profit world's valuable practice of engaging in succinct and clear conversations about long-term financial strategy.
Fair Trade-certified coffee is growing in sales, but strict certification requirements are resulting in uneven economic advantages for coffee growers and lower quality coffee for consumers.