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Socially Responsible Business Innovative, ethical, and community-minded business practices

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Behind the Message

By Gabrielle Birkner

Kaiser Foundation and Viacom take on AIDS -- one episode at a time.

Community Capitalists

By Michael Fitzgerald

The Oakland, Calif.-based office supply company, Give Something Back, donates all of its profits to charity. This practice has turned off some potential customers.

Cirque du Soleil Thinks Globally

By Brenda Branswell

Cirque du Soleil devotes 1 percent of ticket sale revenue -- or about $6.2 million -- to outreach programs for at-risk kids, many of whom struggle with poverty, drug addiction, or homelessness.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.

The Myth of CSR

By Deborah Doane 3

The problem with assuming that companies can do well while also doing good is that markets don't really work that way