Business - Articles

Innovative ways to enhance corporate social responsibility (more)

Amory Lovins - Business Solutions to Climate Change

Better design integration and materials innovation can lead to big energy and cost savings, and rapid return on investment, particularly in the automotive and housing industries. Amory Lovins, one of America's most influential energy speakers, offers some profitable business-led solutions to climate, oil, and nuclear proliferation problems in this Stanford Center for Social Innovation sponsored audio lecture. Lovins offers strategies to reduce US oil dependence through a menu of renewable and fossil fuel types.

Marion Nestle - Making Good Eating Choices

The question of what to eat to be healthy has spawned a rash of often contradictory advice by "experts." In this audio lecture, sponsored by the Stanford Ethics and Society Program, NYU professor and author Marion Nestle offers simple advice that cuts through the confusion. She highlights the difference between "nutrients" and "food," and suggests how to bring "nutrition" back into the food realm. Her discussion forays into how agriculture and business interact to produce the foodstuffs on our shelves.

David Goldwyn, David Dollar - How Energy Effects Economic Development

People in the developing world expend more than a quarter of their potential earnings on energy. Economic development, environmental health, and global stability all hinge on wise management of global energy resources. In this audio lecture, David Goldwyn and David Dollar paint a positive picture of what developing countries and governments in the West can do to improve energy use abroad and at home.

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Smoke and Mirrors

By Alana Conner

British American Tobacco Malaysia has won the favor of the Malaysian government and people by making donations to cultural institutions, funding scholarships, and developing youth smoking prevention programs. But can a tobacco company ever be socially responsible?

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Baked Goods

By Abby Fung

Dancing Deer Bakery helps most when it keeps its eye on the bottom line.

Margaret Neale - Myths and Truths About Negotiation

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Everything you've ever assumed about the correct way to negotiate is, well, probably wrong. So says negotiation expert Margaret Neale at Stanford during the 2007 Nonprofit Management Institute. In this audio lecture, she explores many of the beliefs that surround negotiation "best practices" in an attempt to distinguish the reality from wishful (or wrong-headed) thinking. This talk will add to your understanding about negotiation, and give you tools to respond effectively in your next negotiation challenge.

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The Greening of Wal-Mart

By Erica L. Plambeck & Lyn Denend 5

For much of its history, Wal-Mart’s corporate management team toiled inside its “Bentonville Bubble,” narrowly focused on operational efficiency, growth, and profits. But now the world's largest retailer has widened its sights, building networks of employees, nonprofits, government agencies, and suppliers to “green” its supply chains. Here's how and why the world’s largest retailer is using a network approach to decrease its environmental footprint – and to increase its profitability.

Pamela Hartigan - The Power of Unreasonable People

Why are social entrepreneurs sometimes considered "unreasonable," and how are they different from business entrepreneurs? In this audio interview, author Pamela Hartigan discusses with Design for Change host Sheela Sethuraman how these pesky pioneers are creating markets that are changing the world. She also talks about Volans Ventures, her new enterprise dedicated to integrating the worlds of social and environmental innovation with business-driven wealth creation.

Gary Smith - Doing Well and Doing Good in the Supply Chain

Timberland, the footwear and apparel company headquartered in New Hampshire, is putting good old New England values to work to integrate socially responsible management practices throughout the value chain. Speaking at Stanford during the 2007 Responsible Supply Chains Conference, Gary Smith demonstrates in this audio lecture how in the more than 35 countries where his firm has a business presence, doing good does not have to be at odds with doing well.