Firm Stereotypes Matter
Marketing professor Jennifer Aaker shows how stereotypes can be reframed to influence consumer behavior for nonprofits.
Podcast
Solutions - Articles
Podcast
Philanthropy Can Be Good for You
Money doesn't make you happy, but giving it away does
The Dragonfly Effect
Two veterans of consumer psychology, marketing, and entrepreneurship provide a guide to using social media for social change.
Review
Food Solutions
The Coming Famine: The Global Food Crisis and What We Can Do to Avoid It by Julian Cribb
Stopping Child Porn
Computer imaging technology gets put to work to fight child porn fast—five-millisecond-fast.
Bring Polluters Back In
Research reveals why low-income minority neighborhoods are often the site of the worst environmental polluters.
Integrating Youth Services
Governmental agencies in Oakland, Calif., are collaborating to serve at-risk children better, with good results.
Virtual HIV Prevention
Health education is at a crossroads, and interactive computer games may be a guiding force.
Podcast
Money Makes People Less Socially Focused
Marketing professor Kathleen Vohs' research finds that money acts as a psychological resource that changes people's motivations.
I Gain and You Gain: The Emergence of “Smart Power” Strategies in the Nonprofit Sector
How can we work together in the nonprofit sector to produce results that we can all benefit from?