Business - Articles

Innovative ways to enhance corporate social responsibility (more)

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John Mackey - Conscious Business and Entrepreneurship

Social entrepreneurship requires conscious leadership, says Whole Foods CEO John Mackey in this University podcast. Delivering a talk sponsored by the Stanford Center for Social Innovation, Mackey issues a clarion call for nothing less than "conscious capitalism," arguing that business can indeed serve more than the almighty dollar. He discusses his own company's challenges in the social enterprise arena.

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Tech Clears the Air

By Alana Conner

Manufacturers in the United States are building more and more products while churning out less and less air pollution.

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LEED the Way

By Brandon Keim

The LEED green-building certification system is one of the fastest growing nonprofits in America.

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Sell the Wind

By Cathy L. Hartman & Edwin R. Stafford

What are social marketers to do when their target audience couldn’t care less about the change they want to make? Here's how one group got everyday people to care about alternative energy.

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Grassroots Concrete

By Brandon Keim

Build Change is shaking up construction practices in earthquake-prone areas.