Competitive Advantage: A Dance of Relevance
Ballet Memphis leverages its understanding of local culture – Elivs, gospel, rockability, and African-American stories – to compete against touring Broadway blockbusters.
Field Report - Articles
Profiles of innovative work (more)
Pumping Prosperity
ApproTEC’s pumps are designed and marketed with an understanding of the culture and psychology of African farmers.
Managing Risk
Nonprofits Insurance Alliance of California is thriving, despite taking on clients that no one else would.
Behind the Glitter
Tiffany and Co. moves to get African “conflict diamonds” out of its stores.
From Roadblocks to Road Rage
Lessons on neighborhood cooperation from a neighborhood torn apart.
Nifty Success
Teaching inner-city kids business skills to build their confidence and aspirations.
Sticking Together
A California mayor’s challenge leads to an innovative resource-pooling strategy.
Need to Know
Guerrilla marketing surveys power Urban Peak.
Cause Marketing: Attention Campers
How Girls Inc. put the power of Lancome to work in support of mission.
Scaling the Walls
How a nonprofit spurred the Indian government to help seniors.