On its Web site, the San Francisco-based Democracy Center offers a handy guide on how to lobby legislators. The guide first classifies legislators into five kinds: champions of an issue; allies of an issue; fence-sitters, who are neutral about an issue; mellow opponents; and hard-core opponents. It then identifies fence-sitters as “your key targets,” and defines lobbying strategy as “putting together the right mix of [messages] to sway [fence-sitters] your way.”

Economists Bernard Caillaud...

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