Like most nonprofit managers, Save the Children’s Donovan Cook would hate to leave money on the table that could go toward his programs. Yet, in his 10 years with international NGOs, Cook has seen his organizations do just that.

“As a nonprofit manager, it’s hard to make an accurate assessment upfront of a corporate investment,” says Cook, who has also worked with CARE. “The nonprofit is often just not as efficient at exploiting grants or administering sponsorship programs as the corporate...

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