Rony Brauman was president of MSF France from 1982 to 1994. It was a period, he notes, when he and his colleagues often engaged in vigorous debates about the use (and misuse) of corporate philanthropy. He recalls, for example, a meeting of the MSF France board of directors in 1987 that dwelled at considerable length on a coffee packet. The maker of the coffee packet, a large French corporation, proposed to make a donation to MSF France for every packet that it sold. As part of this arrangement,...

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