Consider two nonprofits: an environmental organization in the heart of a downtown district and a history museum on a city’s outskirts in a community with older residents. By virtue of its mission and location, the environmental nonprofit will likely have an easier time recruiting young volunteers.

Although the museum could also try to attract younger people, the demographic of its volunteers may be harder to change than other factors, such as the organization’s culture, says Mark Hager, an...

Want more? Sorry, the full text of this article is only available to subscribers. Subscribe now.

Already a subscriber? Please log in by entering your email address and password into the red login box at the top-right corner of this page.

Need to register for your premium online access, which is included with your paid subscription? Register here.

Tracker Pixel for Entry