Sometimes one person’s tragedy can mean another’s salvation. If you consent to be an organ donor, your death could save someone’s life—amazing, considering that donor registration can be as simple as checking a box on a driver’s license form. Yet only about 40 percent of US adults choose to register, limiting the potential pool of life-saving organs. Economists Judd Kessler of the Wharton School at the University of Pennsylvania and Alvin Roth of Stanford University decided to test the effect of…

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