Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions, so that we can talk to them in ways they will listen.
Mobile interventions have great potential to make health care in India more accessible. But for providers to succeed, they must develop a nuanced understanding of the barriers to digital consumption and consider four specific aspects of design.
Global health has brushed aside human dignity—it’s time to place patients at the core.