Impact investing appears to have been seduced by a convenient narrative. According to the prevailing view, the achievement of both social impact and market-rate financial returns is the norm—not the exception. Those who question the financial returns aspect of this assumption are portrayed as lacking business savvy. “If we want to change things and we want to make an impact, we can’t be hippy-ish about this,” pop singer and philanthropist Bono said at the Skoll World Forum in April....


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