In 1994, 800,000 Rwandans were murdered in the last genocide of the 20th century. When Paul Kagame became president of Rwanda, the nation’s economy was still in shambles, with few resources other than its people and its coff ee crop. But Rwanda’s coff ee beans were of such poor quality and unappealing taste that they were sold at the lowest possible prices. Traders made most of the modest profits, leaving growers impoverished.

To make Rwanda’s coff ee crop more profitable, the United States...


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