The term corporate social responsibility (CSR) has been widely used as a way to discuss and monitor a company’s social programs and behavior. There are socially responsible scorecards, socially responsible mutual funds, and corporate social responsibility annual reports, to name just a few. CSR has proven to be a useful way to describe a company’s behavior and programs, but it has been less useful as a tool to help executives manage their company’s operations in a responsible and long-term...

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