Work fast. Do good. Invite everybody. Mash up these appealingly simple strategies with a Web 2.0 tool like Twitter, the popular microblogging platform, and you wind up with something called a Twestival. During the world’s first Twestival, on Feb. 12, near-simultaneous fundraisers took place in pubs and clubs in 202 cities around the globe. The buzz began building a couple of weeks earlier, thanks to chatter in the Twitterverse. (For anyone who’s managed to miss the latest Internet…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?

Support SSIR’s coverage of cross-sector solutions to global challenges. 
Help us further the reach of innovative ideas. Donate today.

Read more stories by Suzie Boss.