Let’s say you care enough about a particular issue to open your wallet. How do you choose the best recipient for your donation? For an individual donor, this can be a surprisingly hard question to answer. “Financial information about nonprofits is available, but not much else,” says Deyan Vitanov, CEO of the start-up Philanthropedia. “There’s no easy way to find out about impact, and that’s what matters most.” His new organization aims to bring donors ex…

To read this article and start a full year of unlimited online access, subscribe now!

Already a subscriber?

Need to register for your premium online access,
which is included with your paid subscription?